The Fundamental Futurist

Digital Transformation is here for good

Get your ship ready to ride the tide

Jeff Fleischman

Chief Marketing Officer, Altimetrik

Digital transformation is changing how companies operate from the ground up – every part of the organization is impacted. Whether it is building new products or services, creating new customer experiences, or using data to create new marketing strategies technology is the enabler in how they are delivered. Technology has been a core component of business for decades and digital transformation is the latest chapter in its evolution. Although companies may experience some headwinds, digital transformation will have a lasting benefit on a company’s competitiveness and bottom-line results. Read more…